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Placement is key to seasonal success in the newsagency
Where you pitch a major season like Mother’s Day is key to success you achieve from the season. To me, the best placement is that which can be seen by people walking past your business. That is, just...
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Visual merchandising inspiration
I am grateful to a colleague for sharing this terrific display of toilet paper. I love the use of a bathtub in a candy store I saw last week: You really can use anything to display stock. I love this...
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A fresh approach to displaying diaries
We have changed our approach to displaying diaries, using bookshelves… The reactions have been terrific in terms of comments and purchases. We like the bookshelf placement as it addresses the...
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Promoting the joyfulness of sending Christmas cards
This handmade in the shop wreath featuring Christmas cards is getting comments from shoppers. It is also attracting people to the shop to see it and the products it is helping to promote. It is bright,...
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Leveraging behind the counter in the newsagency
We like to keep behind the counter clean and simple, to use it as a billboard for a promotion or seasonal theme. All through October we have done this, pitching the October is Beanie Boo Month...
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Check out this Coles pitch for Valentine’s Day
Nice adjacency at Coles Richmond: The post Check out this Coles pitch for Valentine’s Day first appeared on Australian Newsagency Blog.
View ArticleMarchandising pens
We have taken a different (for a newsagency) approach to Merchandising some of the more premium pens in our range. https://www.newsagencyblog.com.au/wp-content/uploads/2019/01/IMG_4831.m4vThe post...
View ArticleNew line of gifts selling well
We launched this new line of gifts in-store just on a week ago, through a display created using some principles from US retailers in a similar space. It is working a treat. Here is a video I shot,...
View ArticleA more relaxed approach to magazine retailing
I am grateful for the opportunity to visit Bass Pro Shops Outdoor World in Las Vegas recently. This massive fishing, hunting, outdoor, firearms and country living business delves into related...
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Bright Easter for front of store
We have had our easter pitch up and at front of store for 10 days and it has been working a treat, drawing shoppers to the business from the busy car park to main centre mall thoroughfare in which we...
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The mid-store VM pitch in the newsagency
While there is no doubt that the front of any shop is key, the middle of the shop is equally important, but often neglected. It’s in the middle of the shop where you get to speak to shoppers, people...
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Clever visual merchandising engages shoppers
This display is working a treat in the newsagency. Terrific comments and, better still, sales. When it comes to VM, every day for us it is about playing against expectations and assumptions, trying,...
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Inviting shoppers to the newsagency
Here’s the front of one of my shops. The photo is from yesterday. It is deliberately open with products selected and placed to play against assumptions about newsagencies. It’s working a treat. Every...
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Card fixture inspiration
Paper Source in the US have, for years, had doors as a backdrop to their card fixtures. In every Paper Source shop I have seen, they look good. The post Card fixture inspiration first appeared on...
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Leveraging the Better Homes and Gardens opportunity
It’s terrific when there is a feature in a magazine of products you have in-store. This is the case with the latest Better Homes and Gardens magazine. We have the magazine open and placed with the...
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The window of the shop
For habit based shoppers, what you put in your front window will not be noticed by them, as they are more often than not destination shopping when them come to your shop. This is why I suggest to...
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Owning your retail space
I am just back from attending The Retail Summit in Dubai. It’s good getting out and looking at other retail again, after 2 years. One thing corporate retail does well is owning the retail space, with a...
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The cozy appeal of the newsagency
We have pitched this cozy look at the front of one of our shops over the last week, as part of our approach casting the business outside off what is usual for a newsagency. The response has been...
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Easter in the newsagency
Here is another part of the Easter pitch in one of my shops. The post Easter in the newsagency first appeared on Australian Newsagency Blog.
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Stunning Father’s Day display
This Father’s Day display at newsXpress Sarina is stunning. Shelley and Mark run an innovative business, which is continuously evolving. What they achieve in their town, which is 30 minutes from Mackay...
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The Kanye West / GAP clothing collaboration is dark, messy and odd
I got to visit the GAP flagship store in Times Square, New York, a few days ago and see, first hand, the Kanye West clothing line launch that has been mired in negative press recently. Upfront I need...
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Another newspaper stand bites the dust
We moved newspapers from front of store prime position in the newsagency to a side wall barely a metre away, a less expensive space, less visually disruptive. This is in a newsagency we bought in...
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Colour blocking can challenge newsagency shopper expectations
We have been grouping products by colour in one of my newsagency shops. The only rule is that every product in the display has to represent the colour of the week. This week, it’s pink: If you zoom in...
View ArticleWe are continuing our colour journey in the newsagency with orange this week
https://www.newsagencyblog.com.au/wp-content/uploads/2023/09/My-Promo-video-609.mp4The post We are continuing our colour journey in the newsagency with orange this week first appeared on Australian...
View ArticleVisual merchandising advice for newsagents who think they know northing about...
Everyone can do VM! Visual merchandising is about display products in a way that attracts people to them, top look, touch and feel. Ultimately, it is about displaying products so you sell more. Anyone...
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