The mistake of using a visual merchandiser to create displays in your retail...
I was talking with a newsagent yesterday who had decided to bring in a visual merchandiser each fortnight to create stunning displays in their shop. Their plan is to spend $145.00 each fortnight on the...
View ArticleVisual merchandising advice for newsagents who think they know northing about...
Everyone can do VM! Visual merchandising is about display products in a way that attracts people to them, top look, touch and feel. Ultimately, it is about displaying products so you sell more. Anyone...
View ArticleWe are continuing our colour journey in the newsagency with orange this week
https://www.newsagencyblog.com.au/wp-content/uploads/2023/09/My-Promo-video-609.mp4The post We are continuing our colour journey in the newsagency with orange this week first appeared on Australian...
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Colour blocking can challenge newsagency shopper expectations
We have been grouping products by colour in one of my newsagency shops. The only rule is that every product in the display has to represent the colour of the week. This week, it’s pink: If you zoom in...
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Another newspaper stand bites the dust
We moved newspapers from front of store prime position in the newsagency to a side wall barely a metre away, a less expensive space, less visually disruptive. This is in a newsagency we bought in...
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The Kanye West / GAP clothing collaboration is dark, messy and odd
I got to visit the GAP flagship store in Times Square, New York, a few days ago and see, first hand, the Kanye West clothing line launch that has been mired in negative press recently. Upfront I need...
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Stunning Father’s Day display
This Father’s Day display at newsXpress Sarina is stunning. Shelley and Mark run an innovative business, which is continuously evolving. What they achieve in their town, which is 30 minutes from Mackay...
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Easter in the newsagency
Here is another part of the Easter pitch in one of my shops. The post Easter in the newsagency first appeared on Australian Newsagency Blog.
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The cozy appeal of the newsagency
We have pitched this cozy look at the front of one of our shops over the last week, as part of our approach casting the business outside off what is usual for a newsagency. The response has been...
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Owning your retail space
I am just back from attending The Retail Summit in Dubai. It’s good getting out and looking at other retail again, after 2 years. One thing corporate retail does well is owning the retail space, with a...
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The window of the shop
For habit based shoppers, what you put in your front window will not be noticed by them, as they are more often than not destination shopping when them come to your shop. This is why I suggest to...
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Leveraging the Better Homes and Gardens opportunity
It’s terrific when there is a feature in a magazine of products you have in-store. This is the case with the latest Better Homes and Gardens magazine. We have the magazine open and placed with the...
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Card fixture inspiration
Paper Source in the US have, for years, had doors as a backdrop to their card fixtures. In every Paper Source shop I have seen, they look good. The post Card fixture inspiration first appeared on...
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Inviting shoppers to the newsagency
Here’s the front of one of my shops. The photo is from yesterday. It is deliberately open with products selected and placed to play against assumptions about newsagencies. It’s working a treat. Every...
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Clever visual merchandising engages shoppers
This display is working a treat in the newsagency. Terrific comments and, better still, sales. When it comes to VM, every day for us it is about playing against expectations and assumptions, trying,...
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The mid-store VM pitch in the newsagency
While there is no doubt that the front of any shop is key, the middle of the shop is equally important, but often neglected. It’s in the middle of the shop where you get to speak to shoppers, people...
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Bright Easter for front of store
We have had our easter pitch up and at front of store for 10 days and it has been working a treat, drawing shoppers to the business from the busy car park to main centre mall thoroughfare in which we...
View ArticleA more relaxed approach to magazine retailing
I am grateful for the opportunity to visit Bass Pro Shops Outdoor World in Las Vegas recently. This massive fishing, hunting, outdoor, firearms and country living business delves into related...
View ArticleNew line of gifts selling well
We launched this new line of gifts in-store just on a week ago, through a display created using some principles from US retailers in a similar space. It is working a treat. Here is a video I shot,...
View ArticleMarchandising pens
We have taken a different (for a newsagency) approach to Merchandising some of the more premium pens in our range. https://www.newsagencyblog.com.au/wp-content/uploads/2019/01/IMG_4831.m4vThe post...
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